Apple – the Best Global Brand

I. Introduction Hello ein truthone, my name is Tu? n from group 4 Bad apple. though all of you seem quite tired after hearing a lot of presentations, we highly rate your attendance today. Firstly, let me introduce 6 members of our group . Have you ever heard ab discover orchard apple tree. inc? Im sure you all know about this as its so famous of high- tech increases. So today, were very pleased to be here to gurgle about a topic that we designingate very close to all of you orchard apple tree- the best world-wide brand. Which reason makes us talk about orchard apple tree its because apple has a large grocery store sh atomic number 18 and it is having lots of influence on expert revolution.We hope that through and through this talk, everyone will have a sufficient overview about orchard apple tree. right wing off, to make it easy for you to lift the presentation, lets fount over 4 main ideas in our talk. First, well tell you about apples history. After that, Well expi re you close to tuition about its clement resources. Next Well mention reading strategies. And the net thing is achievements. We will represent it briefly so its expected to take you about 30 minutes. Wed be glad to answer any questions at the end of our talk. Now lets start with Nhung in section 1 apples history. II. Body 1. historyAll of you must have cognise orchard apple tree and their yields, right? But are you sure that you know Apples history? That introduce me to my start of our presentation As you know, Apple Inc, originally Apple computer Inc is well known as one of the most boffo multinational companies. Im sure that everyone here know it is employed in designing, manufacturing. Apple is also famous for selling mobile communication, media services, personal computers, portable digital euphony players, computer software and a wide range of applications. Now, lets take a look at the screen, I will show you a brief overview of Apple company.Datedback to April 1, 1976, Apple was open by three young men. Who are these characteres? They are Steve Jobs, Steve Wozniak and Ronald Wayne. With their great efforts andtalent, theyhavebuiltAppleinto unstoppable empire in technology world. Theworldcorporateheadquarters are located in the sum of Silicon Valley inCupertinoCalifornia where hundreds of breakthroughs have been appeared. Now, I d uniform to draw your solicitude to the following(a) get off the ground of my talk. All of you may know the official logo of the company, an apple with a bite. So unique, right?But what I want to tell you is its history. Apples low logo, intentional by Ron Wayne, depicts SirIsaacNewton sitting under an apple tree. However, it was almost immediately replaced by RobJanoffs rainbow apple. The logo was designed with a bite so that it would not be confusedwithanother fruit. The glowering stripes were conceived to make the logo more accessible and to represent the fact that second generation product, Apple II , could generate graphic in color. Since 2001 till now,a version of monochrome logo has been used. So, thats sufficiency for background information of Apple.You must be surprised when know that Applehas 393 retail stores in xiv countries as well as the online apple storesandiTunesstores today. It is the largest publicly traded corporation in the world by market capitalization with an estimate value of $626 billion as of September 2012. The apple market cap is larger than that of Google and Microsoft combined. So, what are the factors contributing widespread success of Apple? What makes it work one of the most famous and blue-chip brand names? Please keep paying attention, find out the answer and welcome to the next part of our presentation . human resource Yes, one reason for the success of Apple is human resource. That brings me to my presentation, human resource of Apple. Its about Apples leaders and employees At first, I would like to give you few information about Apples leaders. Such a successful company like Apple certainly has many wonderful leaders. Board of directors now is 1. Tim Cook- theCEO 2. Eddy Cue- Senior Vice chairwomanInternet Software and Services 3. Crag Federighi-Senior Vice prexySoftware Engineering 4. Jonathan Ive- Senior Vice PresidentIndustrial Design 5.Bob Mansfield- Senior Vice PresidentTechnologies 6. Peter Oppenheimer Senior Vice President and political boss Financial Officer 7. Philip W. Schiller Senior Vice President Worldwide Marketing 8. Bruce Sewell Senior Vice and popular Counsel 9. Jeff Williams Senior Vice President Operations Now I will bring to you some information about frightening CEO, Steve Jobs a visionary leader of Apple. Steven Paul Steve Jobs ( February 24, 1995 October 5, 2011) was an American entrepreneur. As you know, he is best known as the co-founder, chairman and CEO of Apple.Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his infl uential career in the computer and consumer electronics fields. Therefore, his dying in 2011 is a big missing in the field high tech and entertainment, especially Apple. Now I will move to the next part, the employee. Since the formationin 1977, Apple Computer, Inc. has employed over 75,000 batch worldwide. The majority of Apples employees have been located in the United States but Apple has substantial manufacturing, sales, marketing, and support organizations worldwide, and some engineering operations in Paris and Tokyo.Lets consider Apple jobs in US in more details. The number of Apple jobs based in the U. S. has more than quadrupled over the past decade, from less than 10,000 employees in 2002 to more than 50,250 today. That number is more than doubles again when we include vendors that employ more than 50,000 people who right off support Apple. These jobs require people with a wide variety of skills including construction workers, component manufacturers, retail specialists , tech support representatives, salespeople, marketers, and the best hardware and software engineers in the world.How can these geniuses make Apple as success as today? Lets find out in the next part of our presentation. 3. nurture strategies As you know, Apple has so many cults following all around the world. So, why can they become such a fame, such a phenomenon? That brings me to my part of presentation, development strategies. Development strategies of Apple is divided into 2 parts marketing and competitiveness. Let me bring to you some information about marketing first. The first pendant of marketing is logo. Let me go back to the logo history of Apple. As you can see, the bitten logo is very unique.Its so remarkable that when people see it, they will reckon about Apple. The logo was designed with a bite so that it would not be confused as another fruit. Very interesting, right? The second thing I want to mention is Apples slogans. Apples first slogan, Byte into an Apple, wa s coined in the late 1970s. From 19972002, the slogan Think Differentused in advertising campaigns, and is still closely associated with Apple. Apple also has slogans for specific product lines for example, iThink, therefore iMac was used to march on the iMac,and Say hello to iPhone has been used in iPhone advertisements.The third but not less important subject is advertising. Lets face it. Apple is a master at marketing. The advertising campaigns of Apple are amazing, diversified, and varied. They use mass media so efficaciously and perfectly such as magazines, ads on TV, short films. Apple is also well known for their genius ads, for the amazing ideals that memorize people so much. Here are some unfor delivertable advertising campaigns think different, get a Mac, 1984, whats on your PowerBook? , Switch, iPod. Now let me move on to the next part of my presentation, competitiveness of Apple.In mobile technology, Apple is not the single company. How can Apple be so successful as p resent? I want to talk about the competitiveness of Apple with 4 aspects The first one is the superior features of products. Besides the spectacular design, Apple products are all designed with the user first, they are such a simple products that have a minimal number of buttons and just do what theyre intended to. Apple tends to avoid overcomplicating devices it builds and tries to make things as simple for the user as possible. Not only Apples products are amazing, but Apple support is also unbelievable.Its wonderful that you chiefly get really good community support, and when that fails, Apple support is amazing. You are totally able to get support without any form of warranty and just walk into an Apple store and talk to a genius if you have a problem. The next aspect is Apples application. I want to talk about the iTunes. iTunes is a free application for Apple products. It lets you organize and play digital music and television set on your computer. It can automatically downl oad naked music, apps, and book purchases across all your devices and computers. And its a store that has everything you need to be entertained.Anywhere. Anytime. Have you ever once want to own an Apple product? I guess the answer is yes. In todays Network Worlds, there are more than 70% people asked want to purchase Apple products without knowing anything about the product. Amazing, right? Thats the power of Apple. They have lots of cult following all over the world. Whenever Apple releases a new product, billions of people pay attention to it. Apple is very successful in making belief in customers, and their products totally gain the loyalty from customers. So, you see, Apple has been a very successful company.That brings us to the next part of our presentation, achievement. Please keep on listening. 4. achievement Im Ngoc and I will bring to you the final information about Apple. inc. The final issue Id like to focus on is Apples achievements. Well have a look at this section th rough 2 aspects Apples products and its position. Firstly, Apples remarkable success lies in the companys ability to create sincerely innovative products with vast customer appeal. Their products can call attention from all over the world. The reason is that Apple has opted for constant product innovation, resulting in fanatic consumer loyalty.Lets consider this in more details. The first product I want to mention is the Mac. It comes with the latest technology. From the outside in, a Mac is designed to be a better computer. The Mac is applied for education and business as it gives students and businessmen the power to create amazing projects, and even more. The second one is the Ipod. The Ipod has evolved to include various models targeting the wants of different users. It is the market leader in portable music players by a significant margin. And the Iphone a convergence of an Internet-enabled smartphone and iPod.It has a remarkably slim design and ultrafast wireless. Besides, i t owns all-new headphones designed to sound great and fit comfortably. Finally, Id like to bring you the Ipad, Apples much-anticipated media tablet. It offers multi-touch interaction with multimedia formats. In terms of education, iPad takes learning to a whole new level. For businessmen, it gives realtime information, and improves efficiency of common land office activities. Now, let move on to another aspect Apples global market position. With a market capitalization of more than $ 500bn, Apple is among the most valuable and profitable companies in the world.Apple has been building up a very big reputation and a very strong brand, I suppose that Apple is at heart the most expensive brands on earth. Everybody associates automatically Apple with innovation, design, quality, difference, etc. Apple has positioned itself to a certain shell of customer, wealthy people, innovators, people with good jobs, good lifestyle, etc. To make it clearer, lets have a look at this chart. The char t illustrates Apples quarterly revenue enhancement by product course of study in a period of almost 6 years from 2006 to 2012. In general, Apples revenue increased with some slight decrease over the period.The Iphone generates almost two-thirds of apples profit turn IPads likely contributes about 10-15% of its profit. In addition, Macs and Others likely account for just under 30% of the companys revenue. Thats some information about achievement of Apple. Inc. III. conclusion Unfortunately, we seem to have run out of time, so we will move on to the end of the presentation. But before we stop, let me go through our mains again. Our presentation can be divided into 4 parts. First, we talked about history of Apple Inc. Next, we showed you some information of human resources. then, development strategies was brought to you.And finally, we talked about achievements of Apple. I think human resources is the key issue for the success of company. Apple had a great CEO. Yes, I think all of you know him You-Know-Who. He is the genius with amazing strategies that promote Apple and their products so much. Wed therefore recommend that we should have some experience with Apples products. With them, we can study, work or entertain everytime, everywhere. To sum up, I believe Apple is the best global brand of the world in mobile technology. OK, I think thats everything I wanted to say. give thanks you all for listening . Now, we just have time for a few questions.