Illustrate how Shakespeare's Macbeth and John Clare's poetry use Essay

Illustrate how Shakespeare's Macbeth and John Clare's poetry use animals to present a message about human affairs such as politi - Essay Example It encompasses all religions, poetries, arts, histories, dramas, fictions and non-fictions. It enhances and reshapes the readers’ perception of life by providing them a wider spectrum through imaginary or factual narrations. It represents man’s relationship to man using images and symbols. As C. S. Lewis debates that â€Å"Literature adds to reality, it does not simply describe it. It enriches the necessary competencies that daily life requires and provides; and in this respect, it irrigates the deserts that our lives have already become"1. Thus, it is not a mere picture of reality rather it is a process of value addition in it; and represents prevailing cultures and norms of a particular society pointing out its various aspects. Literature can be regarded as a wise teacher. It presents examples, illustrations, and incidents in front of the readers to correlate their own lives and draw intellectual conclusions from them. Symbols and images are the most important tools of literature. Image represents reality whereas symbols stand for comparable aspects. The writers use them to create sharp and vivid images in the minds of the readers so that they may see their own worth in comparison to the characters and factors presented. Other than creating sharp fantasies, images serve to offer a deep penetration into the emotions and feelings of the characters in a particular situation. Thus, whenever a character in Ibsen’s plays feel emotional turmoil, he goes straight to the stove or fire. Fielding plays with the images of clothing and nakedness in ‘Joseph Andrews’ to use them as the symbols of human intentions,2 and status; Shakespeare uses them to explain seven stages of human life3 and Tennyson uses them to present facts in disguise. Animals have been a constant, continuous and effective source of symbols and images in English literature. Writers have used animals to represent and symbolise certain features of human nature. For exampl e, Shakespeare refers to snail to explain the pace of a school going child4; Jonathan Swift offered horse-like yahoos5; Alfred Tennyson has used the image of an eagle in his poem ‘The Eagle’ to explain the vigilance and crookedness with which authoritative ruler takes care of his estate6; Wordsworth has referred to Nightingale and cuckoo bird in ‘Solitary Reaper’ to explain the sweetness and thrill of maiden’s song and voice; Sylvia Plath has used bees7; Adrienne Rich referred to Tigers8, etc. For ages, this sort of imagery had been taken as aesthetics of writers. It is only now that cultural criticism is made upon this particular feature to highlight its social, political and religious aspects. This innovative field of critical study is called, ‘Ecocriticism’. Ecocriticism Ecocriticism challenges the study of literature’s relationship to the world. It is a key to the new awareness of life sciences. The main argument in natural sc iences states that the natural environment is an exclusive contributor to the human life and social values. Cultural change can be induced by the adaptation to the environment. It

Microeconomices Essay Example | Topics and Well Written Essays - 1750 words

Microeconomices - Essay Example 1. For consideration of staying at school rather than dropping out and following the great legends who followed that very path, there can be several reasons that any individual might give based on their respective mindsets and frameworks. My personal reason for staying back and not dropping out is the fact that I believe this is what should be done, as it secures my future. There might have been billions and millions of drop outs from universities world wide on a regular basis. However, the success stories of just a few are known and the failures of the rest remain an unreported story. The world today is of education and the cost beard today would definitely yield a better and higher return and reward in the future. Thus, I belief that I have applied the right concepts of economic rationality and opportunity costing, i.e. by foregoing the current opportunity to seek a better one in the future. 2. There have been success stories of individuals globally, very few though, dropping out from high school or universities and then moving on to do something big, each having a different feeling in their hearts and minds regarding their then taken step. But the common thing in each was their self-belief and self-confidence in terms of the fact that by withdrawing themselves from the educational arena, they believed that they could achieve something that they won’t have been able to otherwise. In case of Bill Gates, he probably quit schooling because he felt that his expertise lay in something which would not be taught by school and the cost that he is bearing today will not result in a higher yield for the coming years and hence he decided to save time by dropping out. Thus, his belief was different than mine. He felt his opportunity cost was higher than mine is; different people, different mindsets, different nature, thus, different thoughts. 3. People quit school after the 12th grade because they feel that the costs

BUSINESS Report Essay Example | Topics and Well Written Essays - 1000 words

BUSINESS Report - Essay Example Also we can observe that the management has redesigned the job of the workers. The hierarchical structure has been diminished and the teams hold more responsibility. Eventually, this will create new challenges for the members of the team. The jobs of the workers are enriched. The jobs of the team members are halved so that they can concentrate on the development of the team. Every fortnight the team members talk for 45 minutes to solve problems and to gather new ideas. The responsibility of the workers has been increased and the role played by the workers is changed. From mere assembly line work the job now involves various tasks such as planning, organizing, leading and directing. b) The management of BMW has taken the approach to motivate the employees as mentioned in theory Z. Theory Z mentions the major postulates of Japanese management practices and how these practices can be adopted to the environment of other countries. The major features of this theory are building trust, strong bond between the organization and employees, employee involvement and no formal structure. According to this approach, trust is the first primary factor for motivation. Trust between the members of the organization at various levels has to be built through integrity and transparency. At BMW, the work teams have been very effective in building the relationships between the employees across the organization. Another major aspect that has to be noted in this approach is the employee involvement. Any decision affecting the production practices is being done by the team members which increases the motivation of the members. Also this increases the commitment of the employees and gives due recognition to their role. Under this approach the formal structures in an organization are no longer adopted. Here, at BMW, the work teams resolve the issued irrespective of the formal hierarchical structures. The major advantages of

Inquiry 2 Essay Example | Topics and Well Written Essays - 1750 words

Inquiry 2 - Essay Example Although the main story for the MGM film adaptation of the book remained the same, some parts were altered for example the wicked witch of the east’s shoes (Rudolph, n.pag.). The film provided a graphical demonstration of the characters and the story which is why few years later, an article written by Henry Littlefield made it an allegory on populism (Littlefield, 47). The book and the film provide a rich cultural text to be analyzed for the presence of the economical and political parable many claim it to have. Littlefield was the first person to have interpreted The Wizard of Oz as having an economic parable after which many others also claimed the book and film to be riddled with political symbolism. Later Rockoff also made an effort to reveal the connections between the Populist movement, Baum’s views and the book as interpreted as an economic parable (1). Russel B. Nye and Martin Gardner also wrote a book in which they provided an appreciation for Baum’s wri ting (Winterich, 42) and uncovered how Baum incorporated hidden meanings to reflect the environment of the time. By effectively using symbolism, Baum represented Dorothy as the common American people (Taylor, 5) and the Witch of the East represented the monetary interest of the industrialist who were supported by their gold standard allies (Taylor, 6). Many other characters symbolize the various players and stakeholders involved in the Populist movement. Between 1897 and 1902, Baum had settled in South Dakota where he also started a journal called Saturday Pioneer (McGroarty, n.pag.). According to Littlefield, Baum noticed the hardships of the Western farmers who were now raising their voice against the hardships they were going through (48). As a result, Baum’s writing was influenced by the Populist movement that was started to protect the interests of the farmers. The Peoples Party or the Populist Party as it was more commonly known as was started by a group of farmers. The n in the 1930s America experienced the Great Depression which was the most severe and prolonged period of recession that damaged the economy. Followed by the great depression, World War II was approaching which meant that the government had to make an effort to improve the economy (Perseverance and Responsiveness: The Depression and War Years", 36). According to Littlefield’s interpretation, The Wizard of Oz has provided the younger generation with a benign analysis of the Populist movement (57). Hansen presents an argumentation in his article pointing out that the interpretations that link The Wizard of Oz and populism are flawed. The first reason he provides for his argument is the lack of an autonomous discovery of the allegorical interpretation of the book (Hansen, 257). The authors who have interpreted the story as an economical parable have not carried out any independent study. They have merely followed the lead of Henry Littlefield who first came up with the idea of t he allegorical interpretation. Also, those who support the interpretation mention that Baum was a democrat. Often his support for women’s suffrage has been linked with his populist-democrat affinity. However, Hansen points out that Baum was a Republican who regarded his paper the Saturday Pioneer as a Republican paper. He also presents another interpretation of the book as all the characters were monarchists and not democrats. Hansen interprets the film as representing symbolism through its use of colors and hues (262). While the

Transmission media Essay Example for Free

Transmission media Essay 1. What kind of transmission media would you recommend for each different building and department of the medical instrument company and why; I would use Cat 6 and the required appropriate connectors, using full-duplex transmission, for each building . It has a much higher throughput than Cat 5 and is more flexible than Cat 7 and less expensive than Fiber. 2. What type of media would you recommend using to connect the two buildings and why, and  I would recommend Multimode Fiber (MMF) to connect the two buildings because the distance is within the MMF limitation (due to attenuation) of a few miles and is cheaper than Single-mode Fiber (SMF). Also, fiber is capable of very high throughput and is very resistant to noise. 3. What kind of media should the company request from the its ISP for connecting the corporate WAN to the Internet? UTP is fine from the ISP. The company will just need to have the appropriate modems and connectors to ensure compatibility with the company’s network. If the connection to the ISP is analog we will need to convert it to digital for our network and back to analog when we reach outside the network. I would have the network configured as a MAN with each building having being a LAN. The sales departments desire to conduct video training sessions requires much greater throughput than the access of servrers in another department and the use of fiber will assist in this. The Fulfillment department will be setup with a WLAN (wireless local area network) to facilitate the use of scanners on forklifts interacting with inventory databases.

System Architectures Essay Example for Free

System Architectures Essay It is true that most companies now are looking at how to be competitive in their business, whether they improved their internal processes through improving manpower skills or improving customer service. But those improvements does not end there, most companies would also look into improving their systems through their computer systems and that is the main focus of this research as to how this will take on the future challenges of most organization. One of the most very prevalent these days when it comes to computer systems is the utmost availability of it to almost everybody, like most people these days can access their emails and systems through their mobile phone and can make orders at the comfort of their homes and could even provide them alarms and updates even without them asking for it. These are just some of the trends that continue to affect the business and how it brings business to end users. One of the future of computer systems includes the providing online data and information to everybody, which can be provided by systems that specializes for data sharing with high end technology for instant querying and report for any information that people needs. This kind of systems continues to be the demand and will be more very in demand in the future as most organization would need much information to help them prepared for bigger challenges. Some of these systems include these great features: (1) tailored data grids, (2) supports tailored fir RDBMS, and (3) adopts hybrid architecture of other systems, meaning it can constantly be adoptable and interconnected to other wide systems around the world. This will grow more on more in the future and it will be the information need of anybody that drives a lot to this kind of system. But, the implementation of this kind of system would take a lot of research and understanding to all the different challenges of any organization for it to be adoptable and be appreciative to the growing information public who would need it. (Comito, C. , Gournaris, A. , Sakellario, R. , Talia, D, 2008). Another future of computer systems will be more on the scientific and engineering side; this is because there are continuing focus on improvement on the research and development where it has been the vital part of the economic stability of any business. This continues to provide high efficiency and quality to any product it develops; due to its accuracy bound systems that help stabilize production in most scientific research organization. This also becomes a major need for most organization these days as they already identified the weakness of most products in the market that did not applied high end computerized systems which in result affects the appreciation of the greater meticulous market. The main emphasis here is that it provides high quality and originality to any product and that already is one major attraction and enticement to many end users and buyers around the world, because nowadays technology for them is important and it really matters the most. In line with this the future will also be going into web based scientific and engineering computing system that would also helps scientist and engineers in coming up with better upgrade and fix of their systems online and would not anymore be implemented within offices. This not only helps them to be more flexible but more importantly gives them productivity and efficiency since their systems can be access at their own convenience. This also attracts more business owners to also do business off shore and in return also gives them lesser cost in labor and other expense. (Future Generation of Computer Systems, n. d.). Work Cited Comito, C. , Gournaris, A. , Sakellario, R. , Talia, D. (2008). A service-oriented system for distributed data querying and integration on Grids. Science Direct. Retrieved 16 February 2009 from http://journalseek.net/

Full Strategic Analysis Of Caribou Coffee Company Inc Marketing Essay

Full Strategic Analysis Of Caribou Coffee Company Inc Marketing Essay Caribou coffee Incl commonly known as CBOU.O is a company specializing in retail of teas, coffee bakery goods and other related products. Since it inception in 1992, the firm operates in various reportable divisions which include: commercial, retail and franchise businesses. Retail segment comprise of about 400 of the total coffee establishment and focuses on the local market. These key stores are based in Minnesota and over 20 other store in major states where CBOU.O operates. Commercial segment focuses on mass merchandisers while the franchise business which comprises of about 19% of the total coffee houses targets the international market. Caribou Incl operates in international and local markets as well with a bout 510 coffeehouses (Perry 2003, p. 46). Additionally, the firm supplies its products to diverse clientele groups such as grocery stores, hotels, airlines, mass merchandisers, entertainment venues, offices and colleges among other clients. Caribou management main goal is d irected towards providing high quality coffee blends and other related products to its clients. Key to their attractive strategy, CBOU.O has well designed outlets which resemble ski lodges and even Alaskan cabins, which offer the firms a range of coffee blends, or even specialty teas, coffee drinks and baked goods. In order to expand on its distribution chain CBOU.O sells both brewing supplies and whole bean coffee (Hall 2005, p. 76). In addition the firm has over 100 franchised outlets which are mostly founded in the greater Middle East part as well as South Korea. As per 2008 fiscal report, 60% of the Caribou Coffee firm is owned by Arcapita, a Bahrain-based investment faction. CBOU.O has recorded positive growth in history of gourmet coffee industry amid competition from Kraft Foods Inc., Starbucks Corporation, Proctor Gamble and Nestle Inc. 1.10 Company Analysis CBOU.O is not immune to industry macro as well as micro factors influencing business performance levels. The wider business environment has created both opportunity and challenges to CBOU.Os performance in coffee industry. The volume of coffeehouse chains has increased in the recent past with the new entrants in the renowned specialty product category. For instance, the external environment in the industry has been hit by high competition with greater impacts felt the period between fiscal 1998 and 2003 (Hoskisson Hitt 2008, p. 96). The industry has also presented a new wave of demographics shift where young adults easily indentify with coffee products. With greater cultural influence in the foreign markets, decaffeinated coffee has easily being marketed in defined global market niche. Similarly, in coffee industry market trends have also forced leading firms to leverage their brand names into various categories in an attempt to grow greater sales. 1.11 PESTEL Analysis Social factors Social trends has impacted CBOU.Os marketing, RD activities, rebranding procedure, market entry strategies, employees motivation and the firms business units performances. CBOU.O has been influenced by various factors including changing demographics, family changes, consumer expectations and various cultural changes (Perry 2003, p. 89). The firm has witnessed a shift in consumer habits in various markets where brand switching has been popularized by the existence of a variety of specialty products offered by similar players in the market. Due to the perceived change in consumer expectations CBOU.O has been constantly extending their product-line to include various coffee versions in the market. For instance, decaffeinated coffee has been an entrant in various market niches as a deliberate effort to avert brand switch to other alternative beverages. This has been mainly instigated by cultural preferences. Similarly, the changing demographics in both global as well as local market have influenced CBOU.O business activities. For example, between fiscal 2003 and 2006, adults aged between 18 and 24 who took coffee daily doubled in percentage and crossed over 30 % mark as per the NCAs (i.e. National Coffee Association) data (Perry 2003, p. 193). The young adult drinking behavior/habits has and will continue influencing Caribou Coffee consumption since this age bracket constitute the long-life coffee drinkers as they enter early adulthood. The youngsters demographics are vital to CBOU.O since they are likely to favor coffee to other familiar soft drinks in future. Political forces Government policy in terms of degree of economic intervention has greatly influenced CBOU.O in the greater Minnesota region. Various stakeholders such as regulators and politicians impacts any industry in terms of workforce safety issues, firms subsidies, quality infrastructure and business supports. For example, Caribou has been continually influenced by various policies linked to NCA. Like other firms, Caribou has enjoyed government intervention during various difficulty economic seasons as well as on labor issue intervention. Trade barriers, among other government policies has influenced entry procedures across the 20 states stores. For instance, favorable trade policies have assisted the firm to expand and perhaps source for quality coffee (Grant 2005, p. 94). Economic factors Inflation, economic growth issues, interest rates and taxation changes has affected Caribou Coffee Company in terms of product performance, business profitability, production costs and firms overheads. For instance, in fiscal 2007/2008 the firm reported increase in production costs brought about by increase in related costs such as higher wage demands due to economic difficulties experienced globally. More positive in the trend in economic growth witnessed in early 2000 that saw CBOU.O report increase in demand for various coffee products. In addition, in fiscal 2006 Lower interest made more viable for investors such as Arcapita to invest in about 60% CBOU.O since the costs associated with borrowing was too low. Finally, economic difficulties witnessed in late 2000 saw CBOU.O resulting into franchise arrangement for synergy reasons. Technological factors Technology has helped CBOU.O to remain ahead in business communication, production and innovation. For example, technology has boosted the firms move in online marketing and related business activities in CBOU.Os official website. Computer aided systems has assisted the firm in quality control and production regulations as a deliberate move in reducing related production costs. Online marketing as well as trading information supported by the firms website has put CBOU.O ahead of competition. Legal Forces CBOU.O has been influenced by the various consumer laws protecting clients against unfair pricing practices and any misleading beverage description. Under the Caribou management practices, employment laws have affected the business approach in areas such as redundancy, minimum wage, working hours and dismissal issues. Environmental factors Factors such as national weather and the perceived global climate change influence consumer patterns (Porter 1998, p.72). Changes in temperature, especially during winters increase the likelihood of coffee consumption and high profitability during this spell. CBOU.O has in the past recorded greater sales during winters than the case with summer performance. Currently, the global environmental issues as well as the growing desire on corporate responsibility on the nature have influenced business opportunities in the new markets. Such environmental trends have influenced Caribous demand patterns and the global opportunities (Perry 2003, p. 103). 1.12 Porters Five Forces Rivalry Rivalry intensity has been greatly increased by low switching costs where consumers can easily switch from particular specialty coffee product, thus making it hard to capture greater market proportion. The ever growing number of specialty coffee products has intensified rivalry. Recent development in terms of consumer habits in coffee industry has resulted into struggle for available market share. Similarly, industry shakeout influences rivalry witnessed in various industries (Porter 1998, p. 43). High level of products differentiation has resulted into greater rivalry forcing CBOU.O to extend its product-line. The firm currently offers whole bean coffee and specialty teas, as a differentiated approach in competing in the market. Threats of substitutes Coffee products offered by other players such as Proctor Gamble or even Starbucks Corporation at a competing price offer a threat to CBOU.O specialty coffee products, thus making it hard for the firm to raise prices for profitability reasons. Health concerns have influenced the consumption levels of specialty coffee as a substitute to other highly priced soft beverages. For example, Starbucks Power Frappuccino has been a big threat to Caribous due to its price espresso-based beverages. Buyer Power The firms buyers have contributed to the Caribous performance by determining the firms profitability levels. The buyers have the ability to influence the business performance by affecting the business ability in offering quality specialty coffee. Similarly, the buyers power has influenced Caribous business strategy where the management has been concentrating in offering all-time coffee products to the consumers in anticipation. Supplier power Coffee suppliers has been very influential on Caribous production ability where shortfall in coffee supplies to the coffeehouses is closely associated with declined ability of the firm to acquire the supplies as per the price offered. The suppliers are potentially able to exert influence on the firm since much of the raw materials as well as related supplies are sourced at a price which directly affects the resulting business profitability (Porter 1998, p. 116). Barriers to entry The possibility that the number of new entrants in the industry may increase poses a threat to Caribous competitiveness .Caribous has been constantly employing strategies such as franchise arrangement as a key measure to avert possible entry in the market. In possible situations Caribous has been employing entry-deterring pricing as a key strategy in preventing possible entrants in the industry. As a strategy to remain more competitive, Caribou enjoys the benefits associated with their production capacity (i.e. proprietary knowledge) in manufacture of various specialty coffee products (Daniel Lamb 2008, p. 125). Life Cycle Analysis (LCA) CBOU.O considers LCA in order to indentify areas area for vital improvements in environment, marketing as well as in support of how the coffeehouses products are environmental friendly. All coffee products have some noticeable impacts on our environmental and therefore CBOU.O uses LCA to manage issues such as pollution, in order to reduce environmental harm. In CBOU.O the LCA starts with raw material sourcing where quality coffee as the prime raw materials are bought from indentified suppliers. In the Manufacturing phase, CBOU.O ensures clear procedures are used in order to minimize unnecessary pollution from. The packaging phase in the LCA is highly considered in order to reflect the marketing philosophy of Caribou firm by including the business logo or even the company brand name. The firm marketing is extensively done and thus places Caribou ahead of other players in product communication in all the three business units. In the use, maintenance and reuse phase, Caribou considers c lear policies on Coffee mugs or related packaging are used in order to reduce unnecessary costs associated with environmental impacts. Finally, in the recycle phase, Caribou uses clear policies that ensure that various packages are reused for intended purposes (Grant 2005, p. 278). SWOT: Opportunities and Threats Some of the opportunities in the Caribou operations that give the firm segment a competitive advantage includes venture into international market and developing business arrangement such as franchise. The franchise arrangement has helped most Caribou to maintain a competitive edge despite the unfavorable market forces brought about by hard-economic environment (Grimm 2006, p 233). Developing of Decaffeinated coffee has been one of the strongest opportunities well utilized by CBOU.O in the recent past. Similarly, CBOU.O faces greater threat from stiff competition witnessed from major competitors. Similarly, upcoming considerations by governments to tax the coffee industry poses as a key threat for most firms. Phase II Generic strategies Caribou firm has developed various generic strategies in order counteract the analyzed Porters forces at business unit level, corporate level as well as functional level. For competitive advantage reasons, Caribou has indentified various products namely; focus, differentiated product and the cost leadership coffee products at business unit level. The firms business units which entails the retail chains, commercial segment and the franchise segment has placed products such as whole bean coffee and the specialty tea on the costs leadership level. Additionally, Caribou has been constantly included differentiated products such as espresso-based beverages in order to counteract the rivalry evidenced in early 2000s. Caribou has used the commercial segment as the sole focus in selling various products to hotels, entertainment venues, grocery stores, airlines or even to the offices in the major regional chains (Perry 2003, p. 136). Market segmentation Initially, adults were associated with Coffee drinking until the recent witnessed shifts in the consumer behaviors brought about by the Generation X and Y. The changes associated with this generations has forced to Caribou to redesign its product line in order to attract the growing number of young adults who have indicated interest in the firms coffee products. For example, Caribou resulted in single-serving system in mid 2000 in order to ensure that target consumer are able to access superior coffee at designated pods in hotels, entertainment venues or even in major stores in Minnesota (Perry 2003, p. 113). Baby boomers who normally switch to healthier coffee products forced Caribou to introduce decaffeinated coffee in the stores. This transition was enabled by the firms aided technological processes which usually improves decaffeinated coffee flavors to suit the various generations considerations. Core competencies and Generic Value Chain Core competencies help Caribou in retaining its competitive nature by ensuring that the bond between various units is strengthened thus offering coherent portfolio. Caribou core competency level is premised on the provision to access variety of product in either retail markets or even at franchise level (Hoskisson Hitt 2008, p. 97). Caribou has been using procedures as well as practices in manufacturing which are basically hard to imitate in production of products such as specialty teas or even other branded merchandise. The firm has also exhibited strong capacity in RD where deliberate efforts has been made in strengthening the firms ability to understand and cater for upping interest in Coffee industry markets. As a core competency strategy, CBOU.O has ensured shared costs in business units in order to remain ever profitable. For instance, the firm increases the franchised business units under shared costs between the retail stores and the commercial business segment. CBOU.O value chain entails inbound logistics, outbound logistics, operations, marketing and sales processes, and the operations activities. For example, CBOU.O ensures that inbound activities such as Coffee sourcing, warehousing and division logistics are clearly conducted. Caribou operation activities are normally aligned to the defined production formulas and processes during product preparation. The marketing and sales undertaking in the firm has been enhanced by greater innovations in meeting the ever changing demographic needs. Finally, the outbound activities has bee made possibly by the wider distribution scope done under retail stores, franchise segment or commercial units. Ansolffs Matrix and Porters Diamond Caribou market penetration procedures are used in securing market dominance, in restructuring markets, increase Coffee usage among consumers and in raising market share of core products in various chains. Caribou has enhanced its market development procedures by ensuring that the business able to effectively locate new geographical location for new stores, or new distribution channels or pricing strategies in order to enhance market growth on products such as baked goods. Product diversification has been used to modify various branded merchandise offered by the firm (Grant 2005, p. 423). Caribou has been diversifying its products in various segments by use of rebranding procedures. Porters diamond model has been employed by CBUO.O to enhance competitiveness by strengthening firms strategy, structure and effectively handling rivalry issues. The firms culture, lean structure and operation motivation boosts the firms competitive advantage. When handling demand conditions, Caribous RD ensures that local demand needs/capacity is satisfied by quality specialty coffee products prior to meeting other states demand. This gives local stores competitive advantage. Caribou create its factor conditions by having skilled workforce and improved technology in order to remain competitive. Similarly, factor combination during manufacturing has boosted Caribous performance as well. Under supporting and related industry considerations, Caribou operates in global chains under commercial and retail stores in order to support the franchise unit. Caribou uses the business units to organize and supplement innovation in the structure value. Financial Analysis Current ratio for CBOU.O eagle Incl is noted to be decreasing from a figure of 0.88in fiscal 2007 to lows of 0.72in 2008.This trend is alarming as it indicates decrease in ability of CBOU.O to cover its short-term debts using the available current assets. Gross-profit is increasing from lows of 47.0% in 2007 to 51.36 in 2008. The trend is positive as it indicates CBUO.O move in earnings increase. Return-on-assets ratio shows Caribous earnings in relation to all the economic resources owned by the company (Peterson Fabozzi, p. 146). Return-on equity is decreasing from fiscal 2007 ratio calculations. The trend is negative. The trend on Return-on-equity portrayed from 2007 to fiscal 2008 is negative indicating a decrease in returns for the ordinary and /or common stock-holders. Phase III: Recommendations CBOU.O should consider seeking global opportunities in order to counteract stiff competition and perhaps increase in profitability. In situations where Franchise fails in foreign market, CBOU.O should result into Mergers or acquisitions in order to enjoy currency benefits associated with global market thus averting economic effects on performance. To avert rivalry, CBOU.O ought to continuously improve on existing product chains and enhance brand extension procedures. CBOU.O ought to increase their investment in current assets to boost the companys financial position. A company should cover its short-term obligations at least twice from their investment in current assets. CBOU.O should increase the efficiency in the use of economic resources at their disposal to enhance the firm long-term profitability. Similarly, CBOU.O should also increase efficiency in the use of assets. Finally, more investment should be carried out in total assets to effectively cover the firms debts. Appendices A: Caribou Coffee Company Important Trend Analysis Ratios Ratio type 2008 2007 Current Ratio=(Current assets/current liabilities 28,450,000/32,260,000 = 0.88 26,620,000/36,820,000= 0.72 Gross-profit ratio=(Gross -profit/sale)*100 (119,460,000/253,900,000)* 100= 47.0% (131,910,000/256,830,000)* 100=51.36% Return-on- assets=(net-profit before interest/total assets)*100 (15,460,000/89,570,000)* 100= (17.26)% (30,400,000/111,840,000)*100= (27.18)% Return-on-equity=(Net income/equity)*100 (16,280,000/43,940,000)= (37.0)% (30,500,00/59,290,000)* 100=(51.44)%